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Executive Creative Director: Miker Stovall
Creative Directors: Kevin Koestner, Mike Mauer
Motion Designers: Mike Mauer, Michael Kuhn and Andrew Frechette
Copywriter: Kristy Baren
Producer: Cassie Parker
“Help Save the Gingerbread People” was the fourth installment of a four-part 2019 Holiday Doughnut promotion getting people to think about Krispy Kreme during a busy holiday season of get-togethers and gifting. In this sequel to the previous year’s PSA from the Gingerbread People of America, our tasty friends come back to life and team up with Santa Clause to advocate for the best way to gingerbread—in the form of Gingerbread Glaze Cheesecake Filled doughnuts! We know that people can’t resist gingerbread, but the last thing they want to happen is for someone to lose an arm or an eye over it.
Facebook Videos
Help Save the Gingerbread People
Gingerbread Poses
This project won a Telly Award (Bronze) for “Branded Content Campaign–Campaign: Social.
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